Your mission, ZENO Functional Foods, should you choose to accept it, is to create foods that can significantly improve the well-being and lifestyle of those who eat them. They will be consumed by individuals with a wide range of diets and habits, ranging from good to horrible, that you have no control over. You will have to create foods that boldly go where no foods have gone before.
SOBAR is a unique protein-bar snack and the world’s first food specifically designed to reduce alcohol absorption. Although eating any food before drinking can reduce alcohol absorption, the SOBAR was designed to accomplish this goal with greater caloric efficiency and in clinical testing worked about 2x as well per calorie consumed compared to other typical foods eaten before consuming alcohol. Alcohol is a major contributor to global morbidity and death and the SOBAR is the first purpose-driven food to address this problem head-on. Find out more at https://www.getsobars.com
Dr. Joseph Fisher is the inventor of the SOBAR and founder of Zeno Functional Foods. Trained as a medical scientist (BS / MS in chemistry and MD / PhD from Stanford University), he worked in the biopharmaceutical industry for over 20 years. After leaving pharmaceuticals, he set his sights on creating unique functional foods that can improve a person’s well-being and lifestyle. Dr. Fisher is a lifelong foodie, loves cooking, is an expert home bread baker, and is a member of the Institute of Food Technologists.